ASPEN, Colo.—Instagram didn't start out as Instagram. It started out as … Burbn. Kevin Systrom, the creativity researcher Keith Sawyer explains, was a fan of Kentucky whiskeys. So when he ...

ASPEN, Colo.—Instagram didn't start out as Instagram. It started out as … Burbn. Kevin Systrom, the creativity researcher Keith Sawyer explains, was a fan of Kentucky whiskeys. So when he ...

Instagram co-founder Kevin Systrom (far right) killed off his first venture, Burbn, to focus instead on the part of the app that users flocked to. SAN FRANCISCO (CNNMoney) -- Go where the people ...

It's a bold move to build a social location app today, but Kevin Systorm doesn't care about that.I was introduced to Burbn by a friend who claimed, "it's like a Foursquare game".

Burbn, Inc Instagram. Rating: 9/10. Buy at Burbn, Inc. All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from ...

For about the past six months or so, I've been using an app called Burbn. Despite being in stealth mode, the app attracted quite a bit of buzz as it was in the location space and built entirely in ...

From what we can tell, right now, Burbn is just a one-man shop: Kevin Systrom , a former Googler. With the funding, you can probably expect that to change soon. TechCrunch Desktop Logo TechCrunch ...

Instagram started as a whiskey app?! Before selfies and influencers, Instagram was an app called Burbn, focused on whiskey lovers checking in at bars. But then, a brilliant pivot turned it into ...

Burbn's creators realized that its users only seemed to care about one minor function of the app, its photo-sharing feature. So they tossed all the rest of it and renamed what was left Instagram.