Every consumer is familiar with the concept of bundling and they like it. It is why McDonald's creates ready-to-order meals, insurance companies give discounts when you have home and auto policies ...

Bundle Pricing Strategy. In a bundle pricing, companies sell a package or set of goods or services for a lower price than they would charge if the customer bought all of them separately.

Pharmaceutical companies understand that doctors want high-value educational content. In a highly pressurised, cost-constrained healthcare environment with increasing demands for value and ...

As our digital focus month begins, Ash Rishi shares his belief that CRM is not a solution, but in fact a strategy in pharma marketing. Recently, I was tasked with finding a suitable eCRM solution ...

Pharma Equity Group A/S Launches New Strategy to Drive Growth and Shareholder Returns 28 May 2025Announcement no. 7 Pharma Equity Group (PEG) today announces the launch of a transformative ...

Non-contact technologies and regional regulatory demands drive industry growth Level Sensors & Switches Market Level Sensors ...

Atlassian this week said it is starting to focus more on pushing out bundles of its collaboration tools, including Confluence, JIRA, and Loom, in an apparent move away from selling those apps as ...

In a recent interview, OptimizeRx Chief Commercial Officer Theresa Greco discussed the company’s evolving strategy in t | Executive outlines AI-driven strategy and unified HCP-DTC approach to ...

Big Pharma targets pain, obesity, and neuroscience in 2025 deal spree Eli Lilly, Regeneron, and Biogen lead a surge in strategic acquisitions and partnerships focused on high-demand therapeutic areas ...

Looks like Spotify’s aggressive bundling strategy is here to stay: The streaming platform has resoundingly triumphed in a related lawsuit from the Mechanical Licensing Collective (MLC). The ...