Trust and loyalty are not commodities that can be bought or created—they are the byproducts of an authentic brand story and business practices. While they were busy chasing transactions, their ...

For decades, brands have cultivated customer devotion not just by selling products, but by standing for something. Millions of consumers proudly wear their fa ...

You can have the flashiest product, the slickest marketing and cutting-edge tech, but if people don’t trust you, none of it ...

Intangible assets are nonphysical resources that generate economic and strategic value, such as patents, trademarks, customer ...

Industry leaders at the ET CX Annual Symposium 2025, panel explored the first principles of customer lifecycle management, ...

In the world where every brand is trying to stand out, how your product looks on the outside is just as important as what’s ...

Efforts in these areas can enhance customer loyalty. Campaigns focusing on CSR differentiate a brand and build better consumer relationships. Promoting such initiatives through marketing and reporting ...

Loyalty is the result of smart brand design, and great brands are engineered, not just loved.Source: © 123rf 123rf Melanie ...

In my work advising some of the most successful family business owner-operators across the world—from mid-sized companies to ...