According to a recent survey by NewlySwissed, Helvetica is the most popular font for logos today. That makes sense because Helvetica is still one of the most widely used fonts in the world, and it's ...

Key takeaways. Font choice is crucial: A typographic logo clearly communicates brand identity, emphasising name recognition and clarity over cleverness. Brand personality matters: Your logo's font ...

Budweiser seems tone deaf to the fact that most people who fall within the “0.5% of fans” who care so much about music that they can instantly spot iconic songs from the briefest snatch are ...

Uber hailed itself a new logo, and it's, well, very Uber. The company unveiled its new branding Wednesday and the ride-hailing company's return to the "U." The Uber app and everywhere the Uber ...