Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.

Amid the backlash, Ms. Mulvaney has addressed the hostility she has experienced, without responding directly to the Bud Light uproar. She called herself “an easy target” in an interview on a ...

Bud Light launched its new campaign — “Easy to Drink. Easy to Enjoy” — at last year’s Super Bowl with a buzzy ad featuring actor Miles Teller and his wife Keleigh in hopes of reviving ...

The fallout from Bud Light's promotion with transgender influencer ... Read next BI Tech Memo An icon in the shape of an angle pointing down.

However, Ritchie's attitude towards the brand appears to have softened, with the 53-year-old defending Bud Light during an appearance on the Ingraham Angle on Thursday. "We've got bigger targets ...

The CEO of Bud Light’s parent company blamed online misinformation for the controversy surrounding its marketing with transgender influencer Dylan Mulvaney, in an interview with the Financial ...

Bud Light's woes appear to be far from over in the aftermath of the ad campaign with transgender activist and influence Dylan Mulvaney. Data shows sales for the iconic beer brand are dropping at a ...

"Sales cratered and sat there," an industry analyst said. When conservative activists set aflame boxes of Bud Light and urged a boycott in response to an endorsement from a trans influencer last ...

In an effort to win over consumers, Bud Light is trying to meme its way back into their fridges. A video clip posted on Sunday to Bud Light's Twitter and Instagram shows a woman eating a ...

Bud Light is betting an advertising blitz and splashy partnerships with country music and NFL stars will crush the conservative boycott over a promotion with a transgender influencer that tanked ...

Bud Light is returning to the Super Bowl with a 60-second ad representing the beleaguered beer’s biggest bid to recover from a consumer boycott last year. Bud Light parent Anheuser-Busch will ...