The Sportsbet "live odds" segments hosted by former player Nathan Brown was an AFL television broadcast mainstay for years.

Elizabeth Murphy Burns, president and CEO of family-owned broadcasting and media company Morgan Murphy Media for 43 years, ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

Leading audio network Next Broadcast Media has introduced AdManager.FM, a platform that aims to make digital audio advertising as easy as launching a social ad. Powered by AI and integrated with DV360 ...

Influencer marketing isn’t just an alternative to broadcast anymore – in many ways, it’s becoming the default choice for digital-first advertisers,” says Pednekar. He adds that AI-powered ...

If you’re looking to connect with your audience on a deeper level, this is the kind of marketing that can help you do it. Here are five real-world examples of impact-based marketing campaigns to ...

For example, Meta is testing new custom broadcast messages for product updates ... WhatsApp had previously limited the number of marketing messages that users can receive per day.

Scott Galloway has sounded the death knell for broadcast advertising and urged CMOs and young people who rely upon the broadcast advertising ecosystem to think carefully about their careers choices.

The $11-billion deal announced today gives Rogers the rights to broadcast hockey games across ... often able to watch their team in Alberta, for example. However, because some hockey games ...

AI-enabled media platform for companies to automate converged advertising sales and order management across digital and linear channels. OnAir is the modern integrated broadcast traffic management ...