Saying “We just need a story” is like saying “We just need a logo.” It oversimplifies a brand strategy that, when done ...

For example, if you’re in the auto industry and your shoppers care about the environment, it might be time to rework your practices and brand story to align with that expectation. Nailing down ...

(Example: Buddy Lee) Creating the Story. The next nine questions deal with the offering itself and provide the building blocks to create the actual brand story. These questions help you illuminate the ...

Apple’s story is also a great example of how personal branding can intersect with the company’s goals. Steve Jobs’ personal branding was an example of the success someone can have with the right story ...

How to Craft Brand Stories That Resonate With Your Audience 4 minute read. By Steven Manifold. October 25, 2024. Digital Marketing. Share. Share. ... let’s take two examples: ...

Discover how leading industry experts are redefining brand success through authentic storytelling, social impact, and deep ...

After all, every brand has a story – and your About Us page helps you tell yours. That’s important because, these days, story and connection matter more than ever to customers.

Newsjacking is a popular marketing strategy. Find out how to newsjack a story properly and learn from 5 brands that did it right. It’s estimated that the average social media user spends roughly ...

We asked industry experts to share their tips for creating a compelling personal brand story—and the elements that make a story memorable and impactful. Discover how to create an authentic and ...

Branding is an ongoing journey, but many restaurant operators think of it as a one-time effort — something to check off a list before opening day. The effort put toward branding should never be ...