Saying “We just need a story” is like saying “We just need a logo.” It oversimplifies a brand strategy that, when done ...

Nexon announced that it collaborated with KT to present the 'Maple Story' IP Brand Day game in the game between KT Wiz and NC ...

Boost your personal brand with these 5 ChatGPT prompts for young. Simplify content creation, stay authentic, and grow your ...

In a lively roundtable discussion held during Cannes Lions, a group of communications leaders from the world of sports ...

Parachute Home shifts focus from brick-and-mortar by closing 19 stores and emphasizes ecommerce and retail partnerships.

Today’s best campaigns function more like cultural ecosystems than campaigns: they include audience reactions, remix culture, ...

When we go to the grocery store, we rarely think of where the food came from or how it got there. After all, we are there on ...

Shopify reports on merch trends that enhance brand affinity, highlighting creative items, collaborations, and unique designs ...

In addition, their knack for quickly bringing trends like dopamine décor, kidulting, and bed-rotting to life in their stores ...

The Labubu craze has sent Pop Mart’s shares up by 170% since the start of the year. It is one of a growing cohort of Chinese ...

Companies want to know what Reddit users think about their brands. Reddit Community Intelligence will deliver those insights ...