Panerai's latest Luminor references honor the brand's ongoing support of the America's Cup-contending Luna Rossa team.

The French sports brand’s top marketer believes creating a culture where failure isn’t punished has been key to its brand ...

In a lively roundtable discussion held during Cannes Lions, a group of communications leaders from the world of sports ...

According to Forrester’s (Nasdaq: FORR) Brand Experience Index (BX Index™), both customers and noncustomers are more likely ...

Parachute Home shifts focus from brick-and-mortar by closing 19 stores and emphasizes ecommerce and retail partnerships.

WX Brands is proud to announce the launch of Here By Chance, a brand that celebrates spontaneity and serendipity while ...

When we go to the grocery store, we rarely think of where the food came from or how it got there. After all, we are there on ...

Innovative content is another factor playing a role and enabling lifestyle influencers to shape modern car culture. The sheer ...

From digital twins to virtual influencers, here’s how brands are testing synthetic media and where the ethical lines are ...

Those who want to survive must become more than a retailer. You need to think like a brand, trade like a retailer, and act ...

Even before the film opened to a record low for the studio, Pixar was in the midst of a course correction to balance its ...

Moonbug, the company behind children’s shows like COCOMELON and BLIPPI, is moving into the ad business to target parents.