Segmentation is a key tool to help researchers make sense of a large and complex market, as well as efficiently target resources, and find those deeper insights that will inform brand strategy.

Royal Orchid Hotels Ltd is set to aggressively expand, aiming to triple its properties to over 300 hotels and 20,000 rooms ...

The segmentation methods of yesteryear (demographic, geographic, and psychographic) created a language about customers that was rooted in brand value—not personal value. Those rational and logical ...

Each customer is different from the next, so a single approach to dealing with different customers won’t work. With customer segmentation, your business can better understand every customer and ...

Brands can now instantly analyse, survey, and interact with consumer segments using AI-powered personas, real-time buyer ...

Behavioral segmentation looks at purchasing behavior, user status and brand loyalty. Each of these segments offers unique insights that can be leveraged to craft more targeted marketing strategies.

New segmentation categories will allow brands to become more precise and react to the individual and small-group level automatically and intelligently. Enter your email address to continue reading.

Bucklin, Randolph E., Sunil Gupta, and Sangman Han. "A Brand's Eye View of Response Segmentation in Consumer Choice Behavior." Journal of Marketing Research (JMR) 32, no. 1 (February 1995): 66–74 ...

AI-driven customer segmentation: unlocking insights for effective marketing strategies With the advent of artificial intelligence, businesses can now take their customer understanding to new heights ...

Introduction. Consumer segmentation is the foundation for marketing activities for a huge number of businesses. Whereas several approaches to segmentation have evolved over the last few decades ...

The Brand Auditors, a consulting firm serving mid-sized and enterprise-level organizations, has enhanced its Brand Audit Services with AI-powered customer segmentation.This new capability enables ...