After weeks of erratic and unseasonal weather across parts of India, a surprisingly pleasant morning set the stage for a ...

Conagra’s strong cash flow, cost discipline, and undervalued yield offer upside as operational gains drive margin recovery. See more on CAG stock here.

Hospitality marketers discuss digital transformation, role of AI, authentic storytelling, personalisation, privacy and purpose-led marketing.

Brands can now instantly analyse, survey, and interact with consumer segments using AI-powered personas, real-time buyer ...

Conversely, in Northern Europe where temperature swings and frost cycles dominate, flexibility and crack resistance become ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

Inditex has taken a surprising step in its brand strategy with the launch of Lefties Home, a home décor line positioned at a ...

Yet few companies have come to terms with the implications of that idea for their marketing management. Oldsmobile, for example, enjoyed outstanding brand equity with many customers through the 1980s.

Inside Ria Chakrabarti’s journey from AI research to launching Veristyle, the personal styling platform turning heads with ...

LGBTQ brands seek new revenue streams as many advertisers pull back on Pride month this year due to the political climate and ...

Panday doubled her brand endorsements in 2024, emerging as one of India’s most sought-after Gen Z celebrities. From the global ambassadorship for Chanel to endorsing FMCG giants, her growing ...