Royal Orchid Hotels Ltd is set to aggressively expand, aiming to triple its properties to over 300 hotels and 20,000 rooms ...

Royal Orchid Hotels plans to expand to 300+ hotels & 20,000 rooms in 5 years, adding new brands like 'Iconiqa' and 'Regenta Z ...

Segmentation is a key tool to help researchers make sense of a large and complex market, as well as efficiently target resources, and find those deeper insights that will inform brand strategy.

Brands can now instantly analyse, survey, and interact with consumer segments using AI-powered personas, real-time buyer ...

AI allows teams to cut through the noise with a comprehensive, real-time view of individual customers to create ...

Business success isn’t just about numbers — it’s about bold ideas, resilience, and the courage to break the mold. In a ...

Conagra’s strong cash flow, cost discipline, and undervalued yield offer upside as operational gains drive margin recovery.

After weeks of erratic and unseasonal weather across parts of India, a surprisingly pleasant morning set the stage for a ...

This divide not only exposed the contrasting nature of the two events but also underscored the broader segmentation within ...

Hospitality marketers discuss digital transformation, role of AI, authentic storytelling, personalisation, privacy and purpose-led marketing.

Figure 2: Behavioural patient segmentation axes and segments. Each segment holds the patient's own illness perceptions, coping strategies and medication beliefs with regard to their condition.