Ahead of this year's Brand Impact Awards, I sat down with JKR's executive creative directors, Stuart Radford and Ricardo Bezerra, to explore the evolution of branding.Together, we discussed how ...

The world of branding is constantly developing, and no agency knows that quite like JKR. Founded in 1990, Jones Knowles Ritchie has been at the epicentre of branding excellence for decades ...

Why Do People Buy Brand Names?. Understanding the motives and interests of your target market helps in making product decisions, developing a store layout and promoting your business.

New Research by Screenvision and Alter Agents Proves Cinema's Unique Ability to Capture Audiences and Drive Emotional Engagement and Attention, Elevating Brand Resonance PR Newswire Tue, Jun 10 ...

Brand equity is the commercial value derived from consumer perception, not just a logo or branding materials. It encompasses customer experiences, trust, and emotional connections, building a valuable ...

Brand, who turns 50 next week, denied two counts of rape, two counts of sexual assault and one count of indecent assault. He said "not guilty" after each charge was read in Southwark Crown Court.

They can devalue your brand, and they confuse the customer experience. Plus, continually bombarding your contacts with campaigns that spout terms such as "sale" and "bargain" increases the risk of ...

Traditionally, the people responsible for positioning brands have concentrated on points of difference—the benefits that set each brand apart from the competition. Maytag is distinguished by ...

Russell Brand appeared at a London court Friday after being charged with rape, and indecent and sexual assault, pleading not guilty to all five charges.. The disgraced comedian’s first hearing ...

Russell Brand pleaded not guilty in a London court on Friday to charges of sexual assault and rape dating back to the late 1990s.. Brand, a controversial comedian and podcast host, denied on May ...