You’ve put a lot of time and effort into building something you believe is excellent. But today’s marketplaces are crowded, and that isn’t enough. It would be best to position your brand to stand out ...

It’s about positioning. Not where they stand in the market — but where they stand in your mind. The top brands have a secret weapon. A blueprint. A framework that informs every decision, every message ...

Female police officer is jailed after being caught kissing inmate at prison. Corrupt Choni Kelly had an affair with the ...

There is some confusion about how a position is created. Many people think that a great message is your position, but it's not. A tagline, brand name, or logo are not a position either. Also, choosing ...

Brand positioning is the catalyst The term ‘emotional marketing’ is a phrase that is often used in marketing, e.g. “we need to be more emotional in our brand messaging”. However ...

The historic Koshland Estate at 130 Reservoir Road in Hillsborough, linked to the Levi's legacy, offers four-bridge views. It ...

MSC World America is MSC Cruises' newest ship, offering a unique Euro-centric experience for American passengers, with ...

Moncler's focus on brand elevation and shifting to direct distribution drives long-term growth, even in a challenging ...