That’s why it is important to be strategic about positioning and make sure your brand appeals to the right audience. But how exactly do you position a brand? Where do you start? Let me try to ...

You need to understand how target customers view your brand so that you can connect with them. Brand positioning research gives you valuable insights into market demands and customer behaviors to help ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here.

Yates Jarvis, Principal of 2 Visions, shows senior leaders how to hit their e-commerce goals and build DTC expertise. Let’s talk about something I see all too often: E-commerce companies ...

HT Image One of the key and vital ingredients for an effective integrated brand marketing is positioning. Strategic Positioning is a weapon, which if used well, could give your brand a strong ...

Traditionally, brand positioning played a crucial role in shaping every aspect of a product, from its features to how it was marketed to consumers. Companies spent considerable time and effort ...

Vodafone has unveiled “Together we can” as a new global brand positioning that “celebrates what the human spirit can achieve when combined with technology”. The British telecom company is looking to ...