Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing parenting styles and millennial mindsets. The new positioning, “It’s your Style”, is ...

To do so, the retailer is launching an ambitious multistep marketing campaign that will introduce a new brand positioning that seeks to surprise shoppers with what its loyal customers already ...

To do so, the retailer is launching an ambitious multistep marketing campaign that will introduce a new brand positioning that seeks to surprise shoppers with what its loyal customers already ...

A sharp, compelling positioning strategy—one that makes it crystal clear why your product is the right fit for the right audience. Positioning is how your product carves out its unique value for ...

In this What’s Next with Aki Anastasiou interview, Bertus van der Vyver discusses MTN’s updated brand positioning and the importance of the phrase “Today We Make Moves.” Van der Vyver is ...

Japan brought forward a proposed framework for flag state inspection and port state control that attempts to address these operational limitations more systematically. The Japanese delegation ...

As part of the brief, the agency has also created a new brand positioning for the Belfast Telegraph. “Where Northern Ireland gets its news” aims to cement its status a leading media brand in Northern ...

Harry’s on Wednesday (April 2) released a new campaign, “Man, That Feels Good,” alongside a refreshed brand identity, per details shared with Marketing Dive. The campaign includes three 15-second ads, ...