Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing parenting styles and millennial mindsets. The new positioning, “It’s your Style”, is ...

To do so, the retailer is launching an ambitious multistep marketing campaign that will introduce a new brand positioning that seeks to surprise shoppers with what its loyal customers already ...

To do so, the retailer is launching an ambitious multistep marketing campaign that will introduce a new brand positioning that seeks to surprise shoppers with what its loyal customers already ...

John Lewis is making bold investments in its Home brand to reinforce its unique position as a lifestyle leader and expert on everyday home products. This month the retailer is launching a new, glossy ...

“This process involved integrating legacy and new acquisitions into a cohesive offering that honoured 340 years of heritage, while positioning the brand for the future,” says Olympia Dietrich, project ...

The government has re-asserted its view that “pure brand advertising” should be exempt from incoming rules that will ban less healthy food and drink products online and on TV pre-9pm. At the beginning ...

In this What’s Next with Aki Anastasiou interview, Bertus van der Vyver discusses MTN’s updated brand positioning and the importance of the phrase “Today We Make Moves.” Van der Vyver is ...

Cécred, the hair care brand founded by Beyoncé Knowles-Carter, today (April 7) launched its first-ever brand campaign, per details shared with Marketing Dive. The campaign revolves around a ...

Russell Brand has been charged with rape and two counts of sexual assault between 1999 and 2005. The Metropolitan Police say the 50-year-old comedian, actor and author has also been charged with ...

As part of the brief, the agency has also created a new brand positioning for the Belfast Telegraph. “Where Northern Ireland gets its news” aims to cement its status a leading media brand in Northern ...

To create the sample, Center researchers compiled a list of authors and presenters at 21 AI-related ... Throughout our prior work, the public has been wary about AI’s role in job loss. In our current ...