Coco Villa is described as a sweet vanilla coconut scent, featuring spiced vanilla, coconut cream and sunny sandalwood.

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“This process involved integrating legacy and new acquisitions into a cohesive offering that honoured 340 years of heritage, while positioning the brand for the future,” says Olympia Dietrich, project ...

Ad agency Orchard Creative is behind the effort that seeks to evolve the “break” positioning Hershey-owned Kit Kat has employed in its advertising since the 1950s. Centering the campaign on brand ...

The government has re-asserted its view that “pure brand advertising” should be exempt from incoming rules that will ban less healthy food and drink products online and on TV pre-9pm. At the beginning ...

As part of the brief, the agency has also created a new brand positioning for the Belfast Telegraph. “Where Northern Ireland gets its news” aims to cement its status a leading media brand in Northern ...

This move comes as part of PUMA’s brand elevation strategy to strengthen its presence globally, delivering a shopping experience that reflects the brand’s innovation, sports performance ...

Sean Beckton, in his fourth stint as a UCF football position coach, is tasked with rebuilding the wide receiver group, which features no returning players with a reception in a Knights uniform.

O2 has launched a new brand platform and positioning that reverts back to its founding message from 2002 of the telecoms brand being “essential” to living, just as oxygen is. The ‘Essential For Living ...