As more and more parents push back against gender stereotypes, retailers are choosing to throw out the pink and blue rule book and embrace a gender-neutral approach to marketing children's toys ...

As more and more parents push back against gender stereotypes, retailers are choosing to throw out the pink and blue rule book and embrace a gender-neutral approach to marketing children's toys ...

Ken dolls with a ‘man bun’. Female superhero action figures. At long last, the gendered distinctions of the pink and blue toy aisles are starting to break down.