The commercial ends with Axe's new tagline: "Find Your Magic." Thankfully, after years of over-the-top masculine commercials, it seems like Axe has found theirs. Watch the ad in full below.

A few highlights: Axe hypes its new Black Vanilla body spray. Dr Pepper says it not only offers “one-of-a-kind taste,” it can facilitate “one-of-a-kind connection.” And Coke tries to ...

This ad for Axe Body Spray operates under the premise that the first thing women see, while sizing up the opposite sex, is a man’s hair, and the first thing men see are a woman’s breasts. It ...

For example, in 2010, AXE was encouraging guys to stop befriending women, and to instead become a man. A 2012 ad, continuing its "sex sells" theme, depicted women as just a pair of breast.

The campaign was an instant hit, and Axe quickly became the No. 1 male brand in the total antiperspirant/deodorant category, earning Unilever $71 million in sales in 2006 ($50 million more than ...