Instead of scouring the internet for the best deals, we’ve taken the time to provide you with a list of some of the best ...

We found the best new launch beauty products as part of our Shop TODAY Beauty Awards. Shop award-winning makeup, skin care ...

We reviewed hundreds of trending products and tools to bring you the best of Shop TODAY's 2025 Beauty Awards. From skin care ...

Now that the long weekend is within our grasp, so are the best Memorial Day 2025 beauty deals. Skincare, makeup, and haircare enthusiasts in search of savings can shop price drops from top brands and ...

Shop TODAY editorial director Adrianna Brach joins TODAY’s Jenna Bush Hager and guest co-host Leslie Bibb to share some of the top products from Shop TODAY’s 2025 Beauty Awards. Items include a hydro ...

Grammy Award-winning artist Solange Knowles just teamed up with Ilia Beauty to drop a curated line of cosmetics. Shop the ...

Looking for the best EOFY sales in 2025? We’ve rounded up the top fashion, beauty, and homeware deals to shop now.

While Amazon likes to lean into its reputation of being the “Everything Store,” a targeted approach to scoping out early Prime Day deals pays off. Those shopping the beauty aisle should make the early ...

Now there's a rare chance to shop these celeb-approved beauty favorites while they're on sale. Sydney Sweeney, Paige DeSorbo, and Ella Langley have all used Loving Tan self-tanners. Now ...

It’s officially Pride month, which means there’s no better time to support and shop from LGBTQIA+ owned and founded brands ...