Instead of scouring the internet for the best deals, we’ve taken the time to provide you with a list of some of the best ...

I’ve been loving these best-selling beauty products so I’ve compiled a list of my top faves! From hair, skincare, to makeup, ...

We reviewed hundreds of trending products and tools to bring you the best of Shop TODAY's 2025 Beauty Awards. From skin care ...

The Grammy Award-winning artist just teamed up with the beauty brand to release a kit featuring her favorite cosmetics ...

Shop TODAY editorial director Adrianna Brach stops by Studio 1A to reveal some of the winners of the 3rd annual Shop TODAY’s ...

Shop TODAY editorial director Adrianna Brach joins TODAY’s Jenna Bush Hager and guest co-host Leslie Bibb to share some of the top products from Shop TODAY’s 2025 Beauty Awards. Items include a hydro ...

Looking for the best EOFY sales in 2025? We’ve rounded up the top fashion, beauty, and homeware deals to shop now.

Now there's a rare chance to shop these celeb-approved beauty favorites while they're on sale. Sydney Sweeney, Paige DeSorbo, and Ella Langley have all used Loving Tan self-tanners. Now ...

It’s officially Pride month, which means there’s no better time to support and shop from LGBTQIA+ owned and founded brands ...