Sorry, Barbie. You've had a long reign as the top toy for girls. But you'll have to 'Let it Go.' Parents reported that 20% planned to buy Disney's 'Frozen' goodies ...

This tot’s glamming up what she’s got. Armed with over $2,000 worth of chic cosmetics and bougie beauty must-haves, Naiya ...

We're all Barbie girls, living in Barbie the Movie's marketing world. Check out some of the countless Barbie brand collaborations out there today. The iconic Barbie franchise is about to step off ...

TikTok’s renowned Get Ready With Me (GRWM) content finds a place at the vanity table alongside e.l.f. makeup in a new late-night talk show inspired by Jennifer Coolidge, featuring Ashley Park ...

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"Plastic has managed to snake its way into almost every aspect of our daily lives, including 90 percent of the world’s toys, which is a far cry from the old Indian childhoods of outdoor play and ...

In Part 2 of our Barbie Filter Makeup Tutorial, we’re diving deeper into contouring, highlighting, and achieving that flawless, snatched doll face you’ve seen all over TikTok. Follow along for ...

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