Sorry, Barbie. You've had a long reign as the top toy for girls. But you'll have to 'Let it Go.' Parents reported that 20% planned to buy Disney's 'Frozen' goodies ...

Mattel (MAT) is teaming up with OpenAI to integrate the latter's artificial intelligence tools into its toys. The Toy Book editor in chief and The Toy Insider senior editor James ...

Used car brand CarBravo and agency MRM accelerated away from New York's Edison Ballroom clutching The Drum Marketing Awards ...

Mattel Films President Robbie Brenner, who joined the company in 2018, was named president and chief content officer of the ...

Mattel doesn’t have the same worry — it would be hard to make the case Barbie is a national security ... Mattel with a 100% tariff on all its toy imports after Mattel CEO Ynon Kreiz said ...

Plenty of popular shows started out as beloved toys, as proven by great series like He-Man and the Masters of the Universe and The Transformers.