Mattel is hoping to apply the Barbie magic to more brands within its portfolio of iconic toys as it doubles down on promoting ...

Mattel (MAT) is teaming up with OpenAI to integrate the latter's artificial intelligence tools into its toys. The Toy Book editor in chief and The Toy Insider senior editor James ...

Used car brand CarBravo and agency MRM accelerated away from New York's Edison Ballroom clutching The Drum Marketing Awards ...

Mattel Films President Robbie Brenner, who joined the company in 2018, was named president and chief content officer of the ...

Plenty of popular shows started out as beloved toys, as proven by great series like He-Man and the Masters of the Universe ...

Despite toy industry naysayers ... He had his first fateful meeting with Barbie when the two co-starred in a 1961 TV commercial. Since then, Ken—full name, Ken Carson—has served as her ...

The phenomenon of 2023 is Barbie (now streaming on Netflix ... Lady Bird knew for damn sure she wouldn’t make a glorified toy commercial. And somehow, she and life partner/co-writer Noah ...

Barbie is a Mattel toy that became a movie ... “Nobody wants to feel they’re making a glorified commercial for a toy.” ...

Are you a print subscriber? Activate your account. 1 hour 32 min ago By Ad Age Staff - 2 hours 47 min ago By Brian Bonilla - 3 hours 15 min ago By Ad Age and Creativity Staff - 3 hours 52 min ago ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...