As a B2B marketer, you've experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness. Connecting with your professional ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

B2B tech buyers rarely make snap decisions. With multiple stakeholders involved, decisions can take months (sometimes years), making it difficult to track direct marketing ROI. 2. Marketing Being ...

In the fast-evolving world of business, B2B (business-to-business) marketing plays a crucial role in helping companies build strong relationships, generate leads, and drive revenue. Unlike B2C ...

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research from Sagefrog. The report was based on data from a survey of 2,400 marketers who work for ...

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing officer at commercial real estate investment firm JLL. Join Jenny and ...

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM ...

In her current role, she is responsible for the planning and strategic development for Experian's B2B direct marketing services. Hopkins has been featured in the Who's Who in Direct & Database ...