Building customer profiles helps us to strengthen the human connection ... we can create more satisfying and effective customer experiences. The future of B2B CX lies in the delicate balance between ...

In this article, we’ll explore how to develop account targets, nurture leads, build campaigns and track success.

Customer churn is a top concern for any business—but especially B2B firms. If you aren't able to get on top of customer retention, your bottom line can be completely devastated. The best way to reduce ...

Long-term B2B success is inextricable from the human ... varies from “immediately converting prospects” to “ideal customer profile.” In between, it might be “insane clown posse.” ...