The company also used surveys, along with existing knowledge about its users and internal data science experiments, to help understand how to build a scale for ... a reaction emoji or a reshare ...

The documents, known as the “Facebook Papers,” paint a picture of a company struggling to manage its enormous global reach and the ethical issues that its scale ... with an anger emoji rather ...

while the other 20 were negative (sad faces and reflections of anger). For each emoji, participants were asked to rate their frequency of using that emoji on a five-point rating scale (from 1 ...