Whole milk was dethroned by a parade of plant-based entrants, all flaunting their own nutritional and environmental benefits. But now, New Zealand dairy giant Anchor is bringing milk back with a ...

Anchor, New Zealand's premium milk brand has launched a TV Commercial in China that moves away from the category tradition and asks: Does nutritious milk have to taste thick and creamy?

Fonterra claimed its Anchor milk bottles protected vitamins in the milk but Consumer NZ has proven it was false. Fonterra's claim that its Anchor lightproof bottles protect vitamins in the milk ...

If a child breaks a bone, they can receive a special X-ray cast showing their own break and free calcium-rich Anchor milk for the time it takes to heal. In a media partnership with hospitals and ...

The goal was not only to pay a tribute to Cook, but reiterate Anchor's brand promise. The core message was designed to counteract a market bias that milk must be thick and creamy to offer nutrition.

Created in 1886 in a farm in New Zealand, Anchor says it has now become the front-runner in many countries by staying true to its promise of providing a range of products of the highest quality made ...