Amazon is the latest company to step directly into the raging Internet-fire fueled by updates to beloved — or at least familiar — logos. In the past decade, Airbnb’s new logo was compared to ...

Amazon has redesigned its shopping app logo after some people said the logo ... replacing the jagged tape with a square. lmao I completely missed that amazon quietly tweaked its new icon to ...

Last Fall, Amazon gave Square a good scare when it announced its very own mobile card reader. The system, called Amazon Register, worked a lot like Square: small businesses could use a small ...

For a while, Amazon had suffered from success, scaling at a rapid rate but unable to keep a consistent brand ecosystem, leading to a fragmented identity. With a new refined logo design ...

In the cutthroat world of retail, one curved line has changed everything. Amazon's logo, now as ubiquitous as the cardboard boxes piling up on doorsteps worldwide, tells a story of ambition ...