Banner ads’ next generational leap came with the arrival of programmatic advertising in the late 2000s, transforming them into a data-driven, highly targeted marketing channel.

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial, ...

Think of a banner ad at the bottom of a Sudoku app versus, say, a car-racing app. There are also plenty of utilities, such as weather apps, that almost solely subsist off banners. Apps that rely ...

1. Emergence of New Ad Formats, Ad Units, and Banner Sizes. Dynamic and interactive ads are taking center stage, so the once-reliable medium rectangle has struggled to keep up. Advertisers have sought ...

YouTube Music users who are on the free tier are starting to see a new form of ad appear on the Now Playing page.

The world's first banner ad - run by AT&T on hotwired.com in October 1994. Australians still respond positively. Despite some thinking the banner ad may be outdated in today’s advertising ...