What beachgoer hasn't looked up to see a small plane towing a banner inviting them to try a new beer brand, restaurant or ...

Banner ads’ next generational leap came with the arrival of programmatic advertising in the late 2000s, transforming them into a data-driven, highly targeted marketing channel.

Think of a banner ad at the bottom of a Sudoku app versus, say, a car-racing app. There are also plenty of utilities, such as weather apps, that almost solely subsist off banners. Apps that rely ...

Ad Dimensions: 500 x 500 Max. Rich Media File Size 40K: Max Animation Time: 15 seconds floating time, then floating ad must dissolve back into a standard banner. Audio/Video: Accepted. See Ad ...

1. Emergence of New Ad Formats, Ad Units, and Banner Sizes. Dynamic and interactive ads are taking center stage, so the once-reliable medium rectangle has struggled to keep up. Advertisers have sought ...

Epom, a leading ad tech software platform, has released its comprehensive report on ad banner formats performance, geo, and device statistics.. The report, based on extensive data analysis of DSP ...