Over the years, Adult Swim has been a lot of things to a lot of people, but it all started as an unbudgeted hail mary project centered around repurposing 30-year-old animation cells.

But Adult Swim is taking things further: It will basically allow advertisers to run their own logos on screen, and will not require that its own identifying remarks remain.

Get ready for another surprise on Adult Swim, the network that counts an anthropomorphic talking milkshake and hillbilly mud squids as members of its eyebrow-raising program lineup. The Time ...

In his take on the Adult Swim trend, he hides the company’s logo in a complicated mess of math formulas on a whiteboard. The video currently has more than 4.5 million views.

Cartoon Network’s nighttime adult programming block, which turns 20 this week, was built on lo-fi animation techniques that were as much a no-budget necessity as an aesthetic choice.

Adults Only: An Oral History of [adult swim] To celebrate the network's fifth anniversary, we tracked down the definitive history from the people behind the cult favorites.