A market-based pricing strategy is also known as a competition-based strategy. In this pricing strategy, the company will evaluate the prices of similar products that are on the market.

Bundle Pricing Strategy. In a bundle pricing, companies sell a package or set of goods or services for a lower price than they would charge if the customer bought all of them separately.

As any experienced marketer knows, developing strategy is one thing—managing the change process to embed that strategy in the organization is quite another. All too frequently, companies make ...

NKE has been grappling with sustained margin pressures for a while. Margins, a critical barometer of profitability, have been ...

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So in 2009, Hyundai rolled out a pricing strategy that, sort of an assurance strategy, that said, if you lose your job, you can return your car to us. No questions asked.

The following six strategic pricing approaches offer a roadmap to protect your margins while maintaining customer trust during times of economic volatility.

No it's not Adidas! Global sportswear giant Nike is set to raise retail prices across a selection of its products in the US starting Sunday, June 1, as it grapples with rising import costs and ...

Beyond Pricing: Strategies for Business Growth. Explore how smart companies understand their customers’ value journey and design an end-to-end revenue strategy that capitalises on the true earning ...

S unday brought even more action in Treviso, Italy, as the 18th annual adidas Eurocamp continued into its second day. Campers started the morning working with the renowned staff o ...