Baby products is a huge market — $29 billion in the U.S. alone — so as you can imagine, 123 Baby Box is not the only company creating subscription boxes for parents.

123 Baby Box is a monthly subscription service for parents to receive curated baby products for babies from ages zero to three. The startup is based in Irvine, California. 123 Baby Box founder ...

Bahadur started 123 Baby Box, a monthly subscription box for babies, in March 2021 to curate products for parents based on a quiz about their child’s age and development. News.