How To Write A Website Structure That Works. When you spend thousands of hours writing website specifications, you tend to notice a certain pattern. You can clearly see what works and what doesn’t.

Web writing is complicated by two factors: your audience's time constraints and the ubiquitous competition your website faces. You must capture your readers' attention within 3–5 seconds or risk ...

Web Writing That Works, www.webwritingthatworks.com Companion site to Hot Text guide (see “Books“). Advice on targeting content, working with documents, and similar topics. Some info may be ...

Using best practices for writing for the web will result in: Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search ...

Well, here’s some very good news: Writing a great website brief is actually pretty simple, because all good briefs contain the same core elements. What’s more, ...

So web writing should be scannable and splitable. Scannability: Highlight key words or phrases to make a point. Briefly repeat such info from time to time in new ways.

Writing marketing copy for the web is not the same as writing in other contexts. Web writing requires a unique approach because the audience is very different: they have short attention spans, ...

How to Write a Website Analysis. Even companies that do not engage in ecommerce benefit from an effective website since customers often find businesses through Internet searching.

Write about things they care about.Most would say that’s brain-dead obvious. Yet, it seems 90% of websites miss the mark completely.The problem: self-absorbed web content.

Writing features can be highly rewarding, allowing you space to explore a subject in depth, delving into the colour, character and context of a story. Sometimes it’s difficult to know where to ...