Web Writing That Works, www.webwritingthatworks.com Companion site to Hot Text guide (see “Books“). Advice on targeting content, working with documents, and similar topics. Some info may be ...

How To Write A Website Structure That Works. When you spend thousands of hours writing website specifications, you tend to notice a certain pattern. You can clearly see what works and what doesn’t.

So web writing should be scannable and splitable. Scannability: Highlight key words or phrases to make a point. Briefly repeat such info from time to time in new ways.

Web writing is complicated by two factors: your audience's time constraints and the ubiquitous competition your website faces. You must capture your readers' attention within 3–5 seconds or risk ...

And more than half of your visitors will spend less than 15 seconds on your page. Web users also don’t read words from left to right, but rather they scan the page looking for phrases or keywords that ...

Well, here’s some very good news: Writing a great website brief is actually pretty simple, because all good briefs contain the same core elements. What’s more, ...

A good website analysis explains how well the site supports the company's goals. How to Write an Exploratory Project Proposal. Even though an exploratory project doesn't... How to Write an HR ...

Rick Sloboda, Senior Web Copywriter at Webcopyplus, has been writing for websites since 2001 for some of the world’s largest service providers (Cingular, Scotia Bank, etc.). He speaks frequently ...

We've logged lots of online hours searching for sites that illustrate the Web writing principles in our new course: Writing for the Web. After checking Inc. Founder-Friendly Investors Early-Rate ...

Reading Web copy is different from reading printed text. An entire writing genre has emerged to accommodate online users' reading style. Documents written to be read online should be clear, concise, ...

Writing for the Web: Style Issues “Writing on the web has to be even shorter, snappier, and more conversational,” says a former writer for washingtonpost.com who covers technology for Cox ...