So youre a business owner or a digital marketer striving to drive meaningful engagement and boost your business revenue You have tried all the traditional ways to enhance your email marketing strategi ...

Marketers often imagine an ideal customer experience—predictable, seamless, and linear.But in today’s interconnected world, ...

That single view of the customer has always been a Holy Grail for marketers - and it's never been more important than today ...

In a fast-paced world where shopper behaviors evolve rapidly, loyalty programs must adapt to stay effective. A “set it and ...

When I wrote GTMU, I first divided the go-to-market process into three questions to simplify your understanding of what is required. Whenever I explain it this way, people always ...

This TechBullion interview spotlights Binu Jacob, CEO & Co-founder of Experion Technologies whose leadership blends ...

That decision-making process is a task software engineer Johnny Ray Austin has found himself increasingly drawn to as his career has progressed. Austin is the senior director of product management at ...

Southeast Asia is often touted as having some of the most attentive customer service in the world. Even in this competitive ...

Effective Client Engagement Strategies for Law Firms - In today’s competitive legal market, client engagement is not just a ...

Definition: Customer Lifetime Value or CLTV is the present value of the future cash flows or the value of business attributed to the customer during his or her entire relationship with the company.

Businesses are increasingly focusing on customer-centric strategies for growth, with CIOs and CMOs collaborating more closely ...