Social currency is essential for marketing success. In 2020, a projected $102 billion will be spent on ad spend. What does this tell us as business owners and entrepreneurs? That the average ...

This humanizing factor turns your overshare into social currency because it keeps the conversation grounded in authenticity. 4. It’s A Way To Keep Up With The Fast Pace The internet moves at ...

What Leingruber hit on is something I refer to as social currency. Social currency essentially refers to the idea that every person has an online identity formed through participation in social ...

As we move our business and relationships further online, a new system of exchange has evolved. This may be as big an evolution since the Phoenicians invented coins, so that now you didn't have ...

With the creation of social currency platform Popular Pays, digital-saavy Chicagoans can now leverage their volume of followers for goods and services at a variety of local businesses including ...

That's to coincide with the start of New York Fashion Week. GREENE: And I guess we'll how long this idea of social currency remains in fashion. That is the business news on MORNING EDITION from ...

“They mind when they don’t get anything in return for it.” Joachimsthaler calls the new paradigm Social Currency, and he means that both in the sense of keeping up to date, and as currency ...