Don't miss an encore presentation of the first Snow League competition. Live coverage begins Saturday at 1 PM ET on NBC.

Forbes contributors publish independent expert analyses and insights. Michelle Bruton covers action sports and the Olympics and Paralympics.

Shaun White is bringing a fresh, high-energy approach to competitive snowboarding with The Snow League. From its innovative head-to-head format to its electric afterparties, the legendary Olympian ...

At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable careers.

Shaun White, the snowboard icon who helped bring the sport to the masses, is launching “The Snow League ” this week in Aspen, and it could spark a change in how competitions are approached. With a ...

After Shaun White's retirement from competitive snowboarding, he created The Snow League, the first-ever professional snowboarding league, as a way for elite athletes to compete for prize money.

The newest professional snowboarding league offers a chance to step outside of the traditional contest mold.

Enter Shaun White and the Snow League, the three-time Olympic gold medalist’s vision of a new, next level series that debuted March 7-8 in the imposing Buttermilk mountain halfpipe with 24-foot walls.

The future of snowboarding is here. The Snow League, Shaun White’s new professional halfpipe league, debuts Friday, March 7, 2025 at Buttermilk in Aspen. The league features a $1.6 million prize ...

but The Snow League has lined up some top-shelf brand name support. The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White. Attendees at ...