Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...

Radio accounts for anywhere from 47% of daily ad-supported audio time (among people 18-34) to 74% (among 35+), while podcasts ...

But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers ...

New Nielsen data reveals NZ’s top automotive advertisers investing $124M, with Nissan surging and 22% of Kiwis planning new ...

For nearly 20 years, streaming has transformed the media landscape and revolutionized the way audiences watch television. With more streaming content available to be consumed on more apps and services ...

Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital ...

Amazon reached a platform best 4.0% share of TV, as it benefited from hosting five NFL Thursday Night Football games, ...

NEW YORK – January 27, 2025 — Nielsen today announced the launch of the ARTEY Awards, an annual recognition and celebration ...