Agentic models like Scope3 are bringing new tactics to this field as well. It’s a strong, growing way to ensure media buys in open programmatic live up to a brand’s guidelines. Secondly, use the DSP ...

The French drugmaker has acquired Blueprint Medicines Corporation following its sale of health consumer brand Opella.

Pregnant women who contracted COVID-19 were more likely to become severely ill and to be hospitalized than non-pregnant women of the same age and demographics, especially early in the COVID pandemic.

Healthcare marketing and solutions company Merge has acquired strategic consulting firm Blazer. The 2024 MM+M Agency 100 honoree unveiled the deal on Monday morning. The terms of the transaction were ...

Campaign reports from shareholder meeting, at which CEO Mark Read was re-elected easily but the agency group faced questions about poor performance.

New Biotech Communicators Network designed to strengthen community and relationships among biotech communicators.

Tens of thousands of people have filed claims for compensation from pharmaceutical companies accused of fueling the opioid crisis. But few have actually gotten a check.

Get to know each of these companies by learning about their culture, work/life balance, D&I initiatives and more. In a world where healthcare is moving fast, HCG is moving faster. Always ahead of the ...