Hey kids, there’s a new marketing acronym on the block. You’ve heard of the 4Ps and the 7Ps, and the 3Cs, 4Cs and 5Cs. Well, ...

Rather than retreating from dealing with climate issues, brands should realise the opportunity to lead in this space and ...

All five measures making up GfK’s Consumer Confidence Index have declined in April, putting the overall score at its lowest ...

As it rolls out a new look loyalty scheme and brings Topshop.com to life, Asos is continuing its move away from performance ...

As the company steps up its focus on influencer marketing, the Marmite owner’s new CEO says its marketers are focused on four ...

Marketers discuss how to make the case for brand investment by hypothesising, choosing the right metrics and building ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

In the latest development of a five-year long journey, Google has abandoned plans to introduce a third-party cookie opt-out ...

Looking to address its awareness problem among younger consumers, Original Source has produced its first major campaign since ...

As Musk alleges “paid” protestors are opposing his work with DOGE, Tesla’s CFO recognises “unwanted hostility” is harming the ...

Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: ...

With Guinness becoming the official beer partner of the Premier League, as well as it’s partnership with Six Nations, how do ...