Myntra has launched its ‘Fashion with caution’ campaign, a witty take on the wild and often hilarious reactions stylishly ...

Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, ...

Crafting a coffee culture, they blend innovation and community, using experiential marketing to engage Gen Z and Gen Alpha ...

As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big ...

The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun ...

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to ...

The campaign uses humour to capture relatable scenarios that highlight how quick, hassle-free personal loans from Kissht can ...

A new white paper by ASCI, PSA Legal, and Tsaaro Consulting discusses the preparaedness of Indian brands for adopting ...

With consumers’ app UX expectations evolving faster than ever, brands must build intuitive, prescient app designs to stay ...

Television ad volumes in India declined by 4% in 2024 over 2023 and increased by 14% over 2020, finds TAM AdEx study.

Connecting over 7 lakh creators with 15,000 producers and agencies, the talent-engagement platform bridges gaps in India's ...

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...