Matthew is the director of content operations for AList. He joined a.network in 2012 where he worked on social media strategy and community management before joining the AList team as a producer.

The SXSW 2024 panel, ‘’The Death of the Purchase Funnel,” hosted by Edelman’s Courtney Miller and featuring insights from marketing leaders including Gina Igwe from DoorDash and Mark DiCristina from ...

A recent report by CreatorIQ reveals that 67 percent of all marketing firms increased their budgets for influencer marketing between 2022 and 2023, with 76 percent diverting funds from other marketing ...

Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive ROI and engage new audiences. In this post, we’ll review some ways marketers can leverage the ...

A recent report by Sprout Social and The Harris Poll reveals that most marketers are ready to embrace AI and ML tools as a part of their creative arsenal, but many are unsure of how to proceed. In ...

An eco-aware lifestyle is an ideal that over 60 percent of Gen Z reported that they adhere to as a rule, per a recent survey of 16,000 Gen Z consumers, and it’s driving their purchasing decisions, ...

As platforms battle for the attention of brands in an era of uncertain marketing budgets, their differentiation efforts have shifted markedly towards solving ROI-related problems for brand ...

Jocelyn Swift Harjes, Ayzenberg VP of Insights and Analytics, was recently honored with a spot on this year’s Social Intelligence Insider 50 list, which includes the world’s most influential social ...

China has been at the forefront of social commerce, with companies like Alibaba, WeChat and Taobao paving the way for a new era of online shopping. In contrast, brands in the U.S. are lagging behind ...

With only a fraction of US digital ad budgets devoted to earned media, the ability to quantify and track EMV is causing some marketers to rethink their long-term strategies. According to a 2022 report ...

According to recent reports by Tubi and Samba TV, most Americans are not only cord-cutters; they’re “cycling” subscriptions and turning to ad-supported free channels. Gen Z Americans are the least ...

A new report from Data.ai reveals that American consumers and TikTok lead in average revenue per user (ARPU), but is the platform delivering results for marketers? While time spent on Facebook and ...