On May 29, JD.com announced an upgraded strategic partnership with Xiaohongshu, launching the “Red-JD Plan.” Starting from June 5th 2025, except for a few special categories, all brands and merchants ...

WeChat started out as a messaging APP, and quickly extended its functions to include social medias and services. However, the core of WeChat business model is e-commerce: the ability of WeChat to ...

China’s marketing landscape is becoming increasingly localized this year, striking a delicate balance between genuinely understanding GenZ and overdoing it. Spend over 5 minutes on social media ...

Summary Insights 60% of Douyin transactions in the fashion sector potentially take place off the Douyin platform.Making an omnichannel strategy for Douyin crucial for 2024; Douyin’s “Omnichannel ...

As the epicenter of the worldwide luxury market, Chinese consumer preferences and tastes are constantly evolving. In this report, our primary focus lies on the emerging New Vintage style, which ...

Highlights of China Jewelry Report 2023: In H1 2023, the fashion jewelry market contracted by -22% to 4.7 billion RMB compared to 2020. Post-pandemic, luckily we are seeing a slow recovery of 1% ...

Deloitte’s 2021 Unconnected Economic Outlook Report estimates that the “stay at home” market in Asia-Pacific will grow from $1.2 trillion in 2019 to $3 trillion in 2025.In addition, as the ...

Since the pandemic in 2020, Chinese consumers have been adapting to the ever-changing external environment and adjusting their preferences, lifestyles, and purchasing decisions. Today we will share ...

June 20th marked the official conclusion of China’s 618 Mid-Year Sale in 2022. How was the result? According to Syntun 星图数据, during this year’s 618, the total online revenue reached 695.9 billion CNY ...

PMPM is a Chinese skincare brand founded in October 2019 and got its first-round investment in January 2020. In six months after the brand launch, their Tmall GMV (Gross Merchandising Value) reached ...

Douyin, the Chinese version of Tik Tok, has taken the country by storm. With 600 million Daily Active Users using the App an average of 67 minutes per day, Douyin is the right place to reach out to ...

China’s online video market seems to be dominated by 3 companies: Youku (owned by Alibaba), iQiyi (owned by Baidu) and QQ Video (owned by Tencent). A third contender is however worth a look, from ...