Viral marketing is a great way to catch the audience's eyes. Rather than hoping your content will become viral, it has become more of a planned strategy.

Loyal customers are the brands main cheerleader. Adopting customer advocacy is crucial for a brand's growth and its ability to remain relevant.

Performance Max helps companies drive the performance of marketing and campaigns based on specific conversion goals.

Embracing IoT can significantly influence marketing outcomes, integrating this technology can expose enterprises to new challenges.

Unlock the power of social media: Build brand communities & drive sales. Learn the role of social media in boosting your business!

Brands must adopt a customer-centric, creative, and cost-effective approach to boost CX. Here are the top five customer-centric marketing trends in 2024 ...

Acing the Science of Marketing Technologies. TalkCMO is a digital platform that creates conversations on Marketing Technology and Digital Transformation of the marketing function. Through active and ...

Understanding how to set a budget is vital to make the most of influencer marketing. This guide breaks down the steps for creating a influencer marketing budget.

As digital platforms dominate traditional interactions, the importance of in-person sales has declined. This shift has contributed to the resurgence of B2B cold calling.

Data driven Marketing automation can eliminate repetitive tasks, boost team productivity, and support personalization efforts.

CX trends 2024 include first-party data collection, personalization, omni-channel experiences, AI automation, voice-enabled experiences ...