I studied the subtitles of over 60,000 films and found that some genres almost always shape the tone, even in hybrids.

I looked at admissions data from over 30 countries to see who’s back at the cinema and who’s still missing. The answers say more about national culture and policy than just COVID.

I analysed 32 million film ratings to see which genres attract the same fans. The result is a map of audience taste.

As horror films multiply and diversify, the label is collapsing under the weight of what it’s being asked to describe ...

In April 2020, I collaborated with Screendollars to conduct interviews with nearly 300 cinema owners and film professionals affiliated with exhibitors. It was the early days of the COVID-19 pandemic, ...

Over the past few years, more people have reached out asking some version of the same question: Are movies becoming too woke? Some want proof that diversity and progressive themes deliver stronger box ...

Cannes 2025 was not a washout. The Croisette was crowded, the sun came out, and over 15,000 industry professionals turned up. But something has shifted. I believe that we will look back at 2025 as an ...

When a lead character dies, it often serves as the emotional or thematic climax of the movie. Their death may be redemptive (Gladiator), shocking (Psycho), inevitable (Titanic), symbolic (Children of ...

Yesterday, Donald Trump announced a plan to impose a 100% tariff on all foreign-made films. He claimed that international tax incentives were draining American productions from US soil and accused ...

Over the years, I’ve asked thousands of filmmakers, producers, sales agents, and festival directors what helps people get the most out of attending a film festival. Be clear on why you're going. Write ...