Abstract: Virtual reality (VR) is predicted to create a paradigm shift in education and training, but there is little empirical evidence of its educational value.The main objectives of this study were ...

The world is changing for knowledge workers everywhere, and they find themselves caught in a techno-paradox. On one hand, powerful new technologies—large language models (LLMs), streamlined workflows, ...

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

There is something immediate and emotional about good design. Living and working in a place where design is intentional and done with the users in mind, has shown positive, psychological benefits. It ...

The core challenge for human behavior research is to try and make an exact science out of something that is by definition inexact, namely human emotion, and more specifically, how people display ...

Over the past decade, the use of neuroscience tools in market research has progressed from a “nice to have” add-on, to an essential part of any consumer research study. As we have detailed before on ...

Listen to the article iThis is an audio narration of the article, made using Generative AI technology. Please note that occasional mispronunciations may occur. Think about reaching for an object. It ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...

Optimize content and media spend by measuring consumer responses to videos, ads, movies and TV shows – unobtrusively and at scale. Understanding audience and consumer engagement is more crucial than ...

New treatments for social anxiety are on the horizon after the investment of 12.4 million Danish Kroner ($1.8 million) by the Innovation Fund in Denmark. The project aims to treat patients with the ...

The Uncanny Valley affects trust in human-robot interaction, making near-human robots appear unsettling. Eye tracking and facial expression analysis reveal how subtle imperfections in movement and ...

iMotions Lab enables efficient study setup, data collection, and analysis in a single platform to assess UI & Usability factors like cognitive load, emotional- and attention metrics. By integrating ...