资讯

The newly created role is part of the company's efforts to restructure the executive team to simplify operations across the business and better serve consumers.
As shopper preferences quickly shift, consumer goods companies are battling at the shelf for relevancy, and as a result, they’re seeking out partnerships that bring consumers into new categories and ...
Kellanova's data clean room pilot helped develop an enterprise-wide blueprint for better engaging with consumers via targeted marketing.
Research and development took just over a year from initial product concept to market launch, she says — “a notably accelerated timeline for a frozen format innovation.” The process was completed in ...
In February, Estée Lauder announced that it was consolidating its existing regional organization into four geographic clusters so the company can more efficiently jump on consumer trends to innovate ...